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847262 Smith, Gordon V.; Parr, Russell L.:
Intellectual Property
 Licensing and Joint Venture Profit Strategies
 Preis:   € 165,00

Einband: Gb
Auflage: 3. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 03/2004
Seiten: 456 S.

ISBN-10: 0-471-46004-4   
ISBN-13: 978-0-471-46004-6

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Geistiges Eigentum, Lizenzen | Wirtschaft | 
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Beschreibung
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Inhalt
Preface.
1. Emergence of Intellectual Property Exploitation Strategies.
2. Introduction to Exploitation Strategies.
3. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights.
4. Creating Industry Standards.
5. Economic Analysis of Exploitation--Underlying Theory.
6. Economic Contributions of Intellectual Property.
7. Use of the 25% Rule in Valuing Intellectual Property.
8. Determining a Royalty Rate--An Example.
9. An Infringement Damages Analysis for Determining a Royalty Rate.
10. Risks of Exploitation.
11. Licensing Economics and Royalty Rates.
12. Dealing with Early-Stage Intellectual Property.
13. Trademark Licensing.
14. Licensing Internet Assets.
15. Licensing Negotiations and Agreements.
16. Another View of Licensing Strategies.
17. Joint Venture.
18. Corporate Acquisition as an Exploitation Strategy.
19. University Technology Transfer.
20. Global Exploitation Potential.
21. Organizing for the Future.
22. Understanding the Business and Risks of Licensing.
A. Investment Rate of Return Requirements.
B. Financial and Business Information Sources.
C. Licensing Transaction Examples and Royalty Rates.
Index.
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