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627068 Taylor, David; Terhune, Alyse D.:
Doing e-Business
 Strategies for Thriving in an Electronic Marketplace
 Preis:   € 43,90

Reihe: Upside Books, Einband: Gb
Auflage: 1. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 01/2001
Seiten: 304 S.

ISBN-10: 0-471-38065-2   
ISBN-13: 978-0-471-38065-8

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Beschreibung
Strategies for becoming a fully functional E-business
This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.
David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.
Inhalt
Acknowledgments.
Introduction.
E-Consumers: Power to the People.
Building E-Motionally Involving E-Businesses.
From E-Tailing to Consumer Automation.
Building and Managing Microbrands.
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown.
Web Channel Conflict.
The End of Fixed Pricing.
Emerging E-Commerce Business Models.
The Evolution of B2B E-Markets.
Collaborative Business Communities.
E-Business Technologies: Realizing Their Potential.
Conclusion: Top E-Business Trends and Practical Strategies.
Appendix: Selected Web Sites Used or Referenced in Our Research.
Index.
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