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612115 Grantham, Charles; Carr, Judith:
Consumer Evolution
 Nine Effective Strategies for Driving Business Growth
 Preis:   € 38,90

Einband: Gb
Auflage: 1. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 10/2002
Seiten: 256 S.
Abbildungen: References, index

ISBN-10: 0-471-21676-3   
ISBN-13: 978-0-471-21676-6

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Beschreibung
Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
Inhalt
PART 1: UNDERSTANDING YOUR CUSTOMER'S BELIEFS.
Chapter 1. Is There a "New Economy"?
Chapter 2. What's Has Really Changed?
Chapter 3. Who Do Customers Think They Are?
PART 2: THE CHANGING CONTEXT OF BUSINESS.
Chapter 4. Have Business Cycles Changed?
Chapter 5. Globalization: The Key Concept.
Chapter 6: The REAL Value Proposition.
PART 3: STRATEGY IN TODAY'S ECONOMY.
Chapter 7. Preparing for the Unknown.
Chapter 8. Integrating People, Process, and Technology.
Chapter 9. Integrating Product, Content, and Service.
Notes.
Index.
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