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1789616 Goldblatt, Joe:
Special Events
 The Roots and Wings of Celebration
 Preis:   € 55,90

Einband: Gb
Auflage: 5. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 10/2007
Seiten: 528 S.

ISBN-10: 0-471-73831-X   
ISBN-13: 978-0-471-73831-2

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Beschreibung
Events
The Wiley Event Management Series
From the foremost authority, the definitive guide to your career as an event leader
Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more. New and revised materials in this edition include:
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New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular
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Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events
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Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide
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Revised discussion of law and ethics in special events
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Over 100 new Web resources throughout text
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Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations
The Wiley Event Management Series?Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Inhalt
Foreword.
Preface.
Acknowledgements.
PART ONE: THEORY OF EVENT LEADERSHIP.
Chapter 1. Welcome to Event Leadership.
Chapter 2. Models of Global Event Leadership.
PART TWO: EVENT ADMINISTRATION.
Chapter 3. Developing and Implementing the Event Plan.
Chapter 4. Event Leadership Through Human Resource and Time Management.
Chapter 5. Financial Administration.
PART THREE: EVENT COORDINATION.
Chapter 6. Managing Vendor Contracts.
Chapter 7. On-Site Event Production.
PART FOUR: Event Marketing.
Chapter 8. Advertising, Pubic Relations, Promotions, and Sponsorship.
Chapter 9. Online and Consumer Generated Media.
PART FIVE: LEGAL, ETHICAL, AND RISK MANAGEMENT.
Chapter 10 Risk Management: Legal and Financial Safeguards.
Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Management.
PART SIX: TECHNOLOGY AND PROFESSIONAL DEVELOPMENT.
Chapter 12 Technology and Modern Event Management.
Chapter 13. Career Development, Advancement and Sustainable Success.
Chapter 14. Best Practices in Event Leadership.
Chapter 15. Case Studies in Event Leadership.
Appendix 1. References.
Appendix 2. Organizations and Resources.
Appendix 3. Internet Sites.
Appendix 4. Periodicals.
Appendix 5. APEX resources.
Appendix 6. Directories.
Appendix 7. Audio and Visual Resources.
Appendix 8. Software.
Appendix 9. Sample Client Agreement.
Appendix 10. Sample Vendor Agreement.
Appendix 11. Sample Insurance Certificate.
Appendix 12. Sample Catering Menus.
Appendix 13. Sample Incident Report.
Appendix 14. Sample Purchase Order.
Appendix 15. Sample Event Evaluation.
Appendix 16. Sample Event Attendee Survey.
Appendix 17. International Special Events Society Code of Ethics.
Index.
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