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1780332 Jonker, Jan; Pennink, Bartjan:
The Essence of Research Methodology
 A Concise Guide for Master and PhD Students in Management Science
 Preis:   € 96,25

Auflage: 1st Edition.
Verlag: Springer-Verlag Berlin Heidelberg
Erscheinungsdatum: 03/2010
Seiten: 250 S.

ISBN-10: 3-540-71658-0   
ISBN-13: 978-3-540-71658-7

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Beschreibung
This publication is designed to provide Master and PhD students with a concise introduction to conducting research in organisations. The aim is to impart knowledge for making the appropriate methodological choices and to give readers a practical guide to designing and executing a research. Over fifty concrete examples, exercises, discussions and short case studies give a good illustration of the practice of research so to enhance the understanding of the application of methodology in specific research contexts. Another special feature of this book is the extensive comparative Glossary of key methodological terms, ideas and notions that has been incorporated. Also, various checklists are provided to help students structure their research activities and reflect on key issues and choices that need to be made. Finally, more fundamental theoretical, ontological and epistemological issues and debates are touched upon and discussed in the footnotes.
Inhalt
Looking at Research.- The Essence of Methodology.- Conceptual Models.- Interlude I: Conceptualising Methodology.- Quantitative Research.- Qualitative Research.- Interlude II: Combining a Qualitative and Quantitative Approach in One Design.- Assessing Your Research.- Acting and Organising.- Elaborating Your Own Research Design.- Comparative Glossary.- Epilogue.
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