Service-Telefon
+49(0)6151-988520
German English
Fachgebiete

Details

1732253 Donaldson, Bill; O'Toole, Tom:
Strategic Market Relationships
 From Strategy to Implementation
 Preis:   € 47,90

Einband: Br
Auflage: 1. Auflage
Verlag: John Wiley & Sons Chichester
Erscheinungsdatum: 12/2001
Seiten: 304 S.

ISBN-10: 0-471-49443-7   
ISBN-13: 978-0-471-49443-0

In den Warenkorb

Weitere Fachbücher aus dem Fachgebiet:
Marketing Management | Strategisches Marketing | Wirtschaft | 
zurück
Beschreibung
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
Inhalt
Preface.

Acknowledgements.

Introduction to Strategic Market Relationships.

Relationships are Strategic.

Relationship-based Theories.

Relationship Planning.

Networks.

Relationship Classification and Development.

The 5-S Framework of Relationship Management Implementation.

Customer Relationship Management.

E-relationships.

Innovation and Strategic Market Relationships.

Relationship Internationalisation.

Relationship Performance.

Strategic Market Relationships: Conclusions and Further Reflections.

References.

Index.
 © academic-books.com, Alle Rechte vorbehalten.