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1648446 Smith, Gordon V.; Parr, Russell L.:
Intellectual Property
Valuation, Exploitation, and Infringement Damages, 2006 Supplement
Preis:   € 64,90

Einband: Pb
Auflage: 1. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 06/2006
Seiten: 80 S.

ISBN-10: 0-471-72892-6   
ISBN-13: 978-0-471-72892-4


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Beschreibung
The 2006 Supplement contains the following new chapters:
* Chapter 12A: Risk Adjusted Cash Flows
* Chapter 14A: Right of Privacy, Publicity, and Celebrity Persona
Inhalt
Note to the Reader: Chapters or sections not in the main bound volume are indicated by "(New)" after the title.

Preface.

PART I: VALUATION.

12A Risk-Adjusted Cash Flows (New).

12A.1 Required Rates of Return.

12A.2 Capital Asset Pricing Model.

12A.3 Build-Up Method.

12A.4 Venture Capital Rates of Return.

12A.5 Probability of Success.

12A.6 Conclusion.

14A Rights of Privacy, Publicity, and Celebrity Persona (New).

14A.1 Introduction.

14A.2 Legal Underpinnings.

14A.3 Trademark Rights.

14A.4 Copyright.

14A.5 Legal Uncertainties and Solutions.

14A.6 A Photography Issue.

14A.7 Conclusion.

Index.
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