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1642687 Iaquinto, Anthony; Spinelli, Stephen:
Never Bet the Farm
 How Entrepreneurs Take Risks, Make Decisions--and How You Can, Too
 Preis:   € 17,90

Einband: Pb
Auflage: 1. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 03/2006
Seiten: 224 S.

ISBN-10: 0-7879-8366-7   
ISBN-13: 978-0-7879-8366-6

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Beschreibung
In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
Inhalt
TABLE OF CONTENTS
Introduction by Anthony L. Iaquinto
Introduction by Stephen Spinelli, Jr.
Section I Developing the Correct Frame of Mind
Principle #1 Entrepreneurship is a career
Principle #2 Successful entrepreneurs are just like you
Principle #3 There are no secrets to success
Principle #4 Luck is part of the equation
Principle #5 Never reach for a gallon when you only need a quart
Principle #6 It shouldn't only be about money
Principle #7 Embrace fear
Section II Making the Right Decisions
Principle #8 Never bet the farm
Principle #9 Don't spend a dollar when a dime will do
Principle #10 Always tap a bridge before crossing
Principle #11 Only fools fly without a net
Principle #12 Connect but protect
Principle #13 Buddy up
Principle #14 Learn to play the gray
Principle #15 Plan a timely exit
Final words
References
An Entrepreneur's Guidebook
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