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1732131 Hoyle, Leonard H.:
Event Marketing
 How to Successfully Promote Events, Festivals, Conventions, and Expositions
 Preis:   € 61,90

Reihe: The Wiley Event Management Series, Einband: Gb
Auflage: 1. Auflage
Verlag: John Wiley & Sons New York
Erscheinungsdatum: 06/2002
Seiten: 256 S.

ISBN-10: 0-471-40179-X   
ISBN-13: 978-0-471-40179-7

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Beschreibung
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
Inhalt
Foreward.
Preface.
Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
References.
Index.
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