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1661452 Darby, Mark:
Alliance Brand
 Fulfilling the Promise of Partnering
 Preis:   € 42,90

Einband: Gb
Auflage: 1. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 07/2006
Seiten: 408 S.

ISBN-10: 0-470-03218-9   
ISBN-13: 978-0-470-03218-3

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Beschreibung
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.
Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.
That's a compelling return on investment. That's an Alliance Brand.
Inhalt
PREFACE.
ACKNOWLEDGEMENTS.
PART I USING ALLIANCES TO CREATE VALUE.
1 HOW VALUE AND ADVANTAGE AFFECT FIRM ACTIVITIES.
2 UNDERSTANDING ALLIANCES.
3 FORCES DRIVING FOR ALLIANCES.
4 WHAT WINNING ALLIANCES LOOK LIKE.
5 FORCES CHALLENGING ALLIANCE SUCCESS.
6 ALLIANCE BRAND.
PART I SUMMARY.
PART II HAVING A CAPABILITY TO PARTNER.
7 CLARITY ON STRATEGY AND DIRECTION.
8 CLARITY ON CORE COMPETENCES.
9 ABILITY TO MAKE EFFECTIVE STRATEGIC CHOICES.
10 ATTRACTIVENESS OF ASSETS.
11 ABILITY TO COLLABORATE INTERNALLY AND EXTERNALLY.
12 ABILITY TO GOVERN EFFECTIVELY AND MANAGE COMPLEX RELATIONSHIPS.
13 EFFECTIVENESS OF ALLIANCE INFRASTRUCTURE.
PART II SUMMARY.
PART III WINNING WITH ALLIANCES.
14 PHASE 1: PRE-ALLIANCE.
15 PHASE 2: PRE-PARTNER.
16 PHASE 3: WITH-PARTNER PLANNING.
17 PHASE 4: ALLIANCE LAUNCH.
18 PHASE 5: WITH-PARTNER DELIVERY.
19 PHASE 6: ALLIANCE REVIEWS.
20 THE JOURNEY TO ALLIANCE BRAND AND WINNING ALLIANCES.
APPENDIX 1 ALLIANCE BRAND QUICK TEST.
REFERENCES.
INDEX.
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