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1781523 Mill, Robert Christie:
Resorts
 Management and Operation
 Preis:   € 102,00

Einband: Gb
Auflage: 2. Auflage
Verlag: John Wiley & Sons
Erscheinungsdatum: 10/2007
Seiten: 504 S.

ISBN-10: 0-471-74722-X   
ISBN-13: 978-0-471-74722-2

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Beschreibung
Effectively Develop and Manage a Resort Property-Revised and Updated
In recent years, the definition of "resort" has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties.
In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including:
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New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry
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New resort case studies in each chapter
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Expanded coverage on spas, pools, and indoor waterparks
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Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book
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Updated statistics throughout the text that reflect the latest industry information
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Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained
Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.
Inhalt
Foreward.
Preface.
Chapter 1. Resorts: An Introduction.
Introduction.
History of Resorts.
Types of Resorts.
Industry Trends.
Summary.
Endnotes.
Chapter 2. Mountain-Based Resorts: The Impact of Development on Operations.
Introduction.
The Development Process.
Desirable Sites.
General Design Guidelines.
Capacity.
Ski Runs.
Ski Lift Networks.
Base Area.
Other Winter Sport Activities.
Sustainable Development.
Mountain Resort Maturation Cycle.
Summary.
Endnotes.
Chapter 3. Mountain-Based Resorts: Managing the Operation.
Introduction.
History of Skiing.
Economics.
Size.
Visits.
Demographics.
Skiographics.
Trip Characteristics.
Snowboarders.
Snowtubing.
Economic Feasibility.
Analyzing Financial Statements.
Operating Characteristics.
Balance Sheet.
Income Statement.
Critical Ratios.
Summer in the Mountains.
Summary.
Endnotes.
Chapter 4. Beach Resorts: The Impact of Development on Operations.
Introduction.
Beach Resorts.
The Development Process.
Marinas.
General Design Principles.
Summary.
Endnotes.
Chapter 5. Beach Resorts: Managing the Operation.
Beach Resorts.
Profile of the Beach Resort Guest.
Managing the Resource.
Destination Resort Marinas.
Boaters.
Managing the Operation.
Summary.
Endnotes.
Chapter 6. Golf/Tennis-Based Resorts: The Impact of Development on Operations.
Introduction.
General Guidelines.
Planning and Development.
Golf Course Types.
Nines.
Design Principles.
Tennis.
Summary.
Endnotes.
Chapter 7. Golf/Tennis-Based Resorts: Managing the Operation.
Golfers.
Market Segments.
Operating Characteristics.
Tournaments and Events.
Pro Shop.
Golf Cart Fleet.
Use of Technology.
Endnotes.
Chapter 8. Resort Operations: The Importance of Recreational Amenities.
Introduction.
The Development Process.
Developing an Amenity Strategy.
Community Management Structures.
Organizations.
Management and Operations.
Summary.
Endnotes.
Chapter 9. The Uniqueness of Timeshares Resort Operations.
Introduction.
Timeshare Guests/Owners.
Marketing.
Operations.
Reservations and the Front Desk.
Housekeeping.
Maintenance and Engineering.
Finance and Accounting.
Endnotes.
Chapter 10. Resort Operations: The Importance of Guest Activities.
Introduction.
Guests? Needs.
Defining Goals and Objectives.
Program Areas.
Program Planning.
Program Evaluation.
Summary.
Endnotes.
Chapter 11. Resort Operations: The Importance of Retail.
Tourist Shopping.
Resort Retail.
Layout and Design.
Merchandising.
Getting Your Message Noticed.
Operations.
Customer Segments.
Profit Ratios.
Endnotes.
Chapter 12. Spas, Pools, and Indoor Waterparks.
Introduction.
Development of Spas.
Layout and Design.
Treatments.
Water Therapy.
Client Preparation.
Room Setup: Wet Rooms.
Room Setup: Dry Rooms.
Combinations.
Marketing.
Trends.
Swimming pools.
Waterparks.
Summary.
Endnotes.
Renaissance ClubSport: The Concept of the Upscale Hotel/Health Club Unification.
Chapter 13. Specialty Resorts.
Introduction.
Nature-Based.
Ecotourism.
Ecolodges.
Adventure Tourism.
Adventure Travel in America.
Summary.
Endnotes.
Chapter 14. Cruise Ships: Floating Resorts.
Introduction.
Marketing the Cruise Product.
Staffing the Cruise Ship.
Managing The Hotel Department.
Managing Food and Beverage.
Managing Facilities.
Health, Safety and Security .
Managing the Operation.
Cruise Destinations.
Summary.
Endnotes.
Chapter 15. Casinos.
The Gaming Market.
U.S. Gaming Market.
From Casinos to Resorts.
Market.
Casino Management.
Organizational Structure.
Staffing.
Control.
Deposits.
Casino Cage, Credit and Collections.
Slot Management.
Table Game Operations.
Casino Accounting.
Player Rating Systems.
Table Game Hold as a Management Tool.
Casino Marketing.
Endnotes.
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