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Article number:  20
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1581484 Rogers, Tony; Davidson, Rob:
Marketing Destinations and Venues for Conferences, Conventions and Business Events
   Price:   € 41,95

Serie: Events Management
Publisher: Elsevier Science
Publication date: 04/2006
Pages: 296 S.

ISBN-10: 0-7506-6700-1   
ISBN-13: 978-0-7506-6700-5

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Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning
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