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Article number:  13
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1732131 Hoyle, Leonard H.:
Event Marketing
 How to Successfully Promote Events, Festivals, Conventions, and Expositions
 Price:   € 61,90

Serie: The Wiley Event Management Series, Cover: Gb
Edition: 1. Auflage
Publisher: John Wiley & Sons New York
Publication date: 06/2002
Pages: 256 S.

ISBN-10: 0-471-40179-X   
ISBN-13: 978-0-471-40179-7

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Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
Content
Foreward.
Preface.
Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
References.
Index.
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