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Fachgebiet: Marketing Hotelgewerbe / Gastronomie  [18 Treffer]
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Funk, Daniel C.
Marketing Action
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of...

ISBN: 0-7506-8666-9, ISBN-13: 978-0-7506-8666-2
,  09/2008
In den Warenkorb € 30,95  |  lieferbar in 3-5 Tagen
Parsons, Elizabeth; Maclaran, Pauline
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable...

ISBN: 0-7506-8739-8, ISBN-13: 978-0-7506-8739-3
,  03/2009
In den Warenkorb € 32,95  |  lieferbar in 3-5 Tagen
Pike, Steven
An Integrated Marketing Communication Approach
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for...

ISBN: 0-7506-8649-9, ISBN-13: 978-0-7506-8649-5
,  01/2008
In den Warenkorb € 30,95  |  lieferbar in 3-5 Tagen
Tribe, John
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and...

ISBN: 0-7506-6180-1, ISBN-13: 978-0-7506-6180-5
3. Aufl.,  11/2004
In den Warenkorb € 35,95  |  lieferbar in 3-5 Tagen
Chaffey, Dave; Smith, PR
Planning and optimising your digital marketing
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A...

ISBN: 0-7506-8945-5, ISBN-13: 978-0-7506-8945-8
3. Aufl.,  05/2008
In den Warenkorb € 28,95  |  lieferbar in 3-5 Tagen
de Chernatony, Leslie
The strategic process of growing and strengthening brands
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never...

ISBN: 1-85617-773-4, ISBN-13: 978-1-85617-773-3
3. Aufl.,  03/2010
In den Warenkorb € 35,95  |  lieferbar in 3-5 Tagen
Guaracino, Jeff
The Essential Guide for Marketing
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by...

ISBN: 0-7506-8232-9, ISBN-13: 978-0-7506-8232-9
,  10/2007
In den Warenkorb € 30,95  |  lieferbar in 3-5 Tagen
Oh, Haemoon
Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical...

ISBN: 0-08-045080-6, ISBN-13: 978-0-08-045080-3
,  04/2008
In den Warenkorb € 66,95  |  lieferbar in 3-5 Tagen
Reid, Robert D.; Bojanic, David C.
The ticket to successful marketing campaigns for the hospitality trade
While the essentials of marketing are applicable everywhere, marketing for hospitality...

ISBN: 0-470-08858-3, ISBN-13: 978-0-470-08858-6
5. Auflage,  03/2009/Gb
In den Warenkorb € 135,00  |  lieferbar in 3-5 Tagen
Charlesworth, Alan
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of...

ISBN: 0-7506-8684-7, ISBN-13: 978-0-7506-8684-6
,  02/2009
In den Warenkorb € 29,95  |  lieferbar in 3-5 Tagen
Horner, Susan; Swarbrooke, John
A Global Perspective
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in...

ISBN: 0-7506-5550-X, ISBN-13: 978-0-7506-5550-7
,  12/2004
In den Warenkorb € 30,95  |  lieferbar in 3-5 Tagen
McCabe, Scott
Concepts, Strategies and Cases
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the...

ISBN: 0-7506-8277-9, ISBN-13: 978-0-7506-8277-0
,  10/2008
In den Warenkorb € 32,95  |  lieferbar in 3-5 Tagen
Rogers, Tony; Davidson, Rob
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in ...

ISBN: 0-7506-6700-1, ISBN-13: 978-0-7506-6700-5
,  04/2006
In den Warenkorb € 41,95  |  lieferbar in 3-5 Tagen
Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations...

ISBN: 0-7506-8693-6, ISBN-13: 978-0-7506-8693-8
4. Aufl.,  03/2009
In den Warenkorb € 32,95  |  lieferbar in 3-5 Tagen
Garrod, Brian; Gossling, Stefan
Diving Experiences, Sustainability, Management
Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According...

ISBN: 0-08-045357-0, ISBN-13: 978-0-08-045357-6
,  09/2007
In den Warenkorb € 68,95  |  lieferbar in 3-5 Tagen
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