Moses, Elissa
Accessing the Global Teen Market
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds...
ISBN: 0-471-29848-4, ISBN-13: 978-0-471-29848-9
1. Auflage,
06/2000/Gb
€ 43,90 |
lieferbar in 3-5 Tagen
|
Newman, Michael
And When to Violate Them
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the...
ISBN: 0-470-82186-8, ISBN-13: 978-0-470-82186-2
1. Auflage,
01/2006/Pb
€ 14,90 |
lieferbar in 3-5 Tagen
|
Darby, Mark
Fulfilling the Promise of Partnering
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of...
ISBN: 0-470-03218-9, ISBN-13: 978-0-470-03218-3
1. Auflage,
07/2006/Gb
€ 42,90 |
lieferbar in 3-5 Tagen
|
Bullmore, Jeremy
An Entertaining Analysis of Modern Marketing
In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the...
ISBN: 0-470-02915-3, ISBN-13: 978-0-470-02915-2
1. Auflage,
03/2006/Gb
€ 21,90 |
lieferbar in 3-5 Tagen
|
Klepacki, Laura
Building The World's Premier Company For Women
A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long...
ISBN: 0-471-78723-X, ISBN-13: 978-0-471-78723-5
1. Auflage,
06/2006/Pb
€ 19,90 |
lieferbar in 3-5 Tagen
|
Foley, John; Kendrick, Julie
How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of...
ISBN: 0-7879-8309-8, ISBN-13: 978-0-7879-8309-3
1. Auflage,
02/2006/Gb
€ 24,90 |
lieferbar in 3-5 Tagen
|
Greshes, Warren
16 Rock-Solid Rules for Achieving Sales Success!
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into...
ISBN: 0-471-75728-4, ISBN-13: 978-0-471-75728-3
1. Auflage,
04/2006/Gb
€ 17,90 |
lieferbar in 3-5 Tagen
|
Goebert, Bonnie; Rosenthal, Herma
Learning the Secret Language of Focus Groups
A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they...
ISBN: 0-471-39562-5, ISBN-13: 978-0-471-39562-1
1. Auflage,
12/2001/Gb
€ 43,90 |
lieferbar in 3-5 Tagen
|
Trout, Jack
Lessons Learned the Hard Way
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their...
ISBN: 0-471-41432-8, ISBN-13: 978-0-471-41432-2
1. Auflage,
10/2001/Gb
€ 39,90 |
lieferbar in 3-5 Tagen
|
Clippinger, John Henry
Decoding the Natural Laws of Enterprise
Increasingly interconnected, volatile, and complex, today's organizations cannot be controlled by any conventional approach to management. Indeed, an entirely...
ISBN: 0-7879-4324-X, ISBN-13: 978-0-7879-4324-0
1. Auflage,
9/1999/Pb
€ 26,90 |
lieferbar in 3-5 Tagen
|
Port, Michael; Sanders, Tim
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is...
ISBN: 0-471-78393-5, ISBN-13: 978-0-471-78393-0
1. Auflage,
06/2006/Gb
€ 21,90 |
lieferbar in 3-5 Tagen
|
Pringle, Hamish; Gordon, William
How to Create the Self-Confident Organisation to Live the Brand
How to create an organizational culture that promotes brand image and builds customer loyalty
Nothing can undermine a brand's reputation or lose a customer...
ISBN: 0-471-49606-5, ISBN-13: 978-0-471-49606-9
1. Auflage,
01/2001/Gb
€ 57,90 |
lieferbar in 3-5 Tagen
|
Pringle, Hamish
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned...
ISBN: 0-470-85610-6, ISBN-13: 978-0-470-85610-9
1. Auflage,
03/2003/Br
€ 16,90 |
lieferbar in 3-5 Tagen
|
Salzman, Marian; Matathia, Ira; O'Reilly, Ann
Harness the Power of Influence and Create Demand
How to master the power of buzz
Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and...
ISBN: 0-471-27345-7, ISBN-13: 978-0-471-27345-5
1. Auflage,
04/2003/Gb
€ 25,90 |
lieferbar in 3-5 Tagen
|
Bergevin, Réal
Wer Call Center profitabel betreiben will, seinen Kundenservice verbessern oder einfach mal einen Überblick bekommen möchte, was beim Call Center-Management...
ISBN: 3-527-70339-X, ISBN-13: 978-3-527-70339-5
1. Aufl.,
02/2007/Pb
€ 29,95 |
sofort lieferbar
|
|
CRISPR-Cas:
Budding Yeast
Learning and Memory
Conservation Science: Balancing the Needs of People and Nature
Introduction to Optical Microscopy
Organic Chemistry
CURRENT PROTOCOLS Wiley USA