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Total Relationship Marketing, 
Gummesson, Evert
Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become...

ISBN: 0-7506-8633-2, ISBN-13: 978-0-7506-8633-4
3. Aufl.,  05/2008
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