Funk, Daniel C.
Marketing Action Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of...
ISBN: 0-7506-8666-9, ISBN-13: 978-0-7506-8666-2
,
09/2008
€ 30,95 |
lieferbar in 3-5 Tagen
|
Parsons, Elizabeth; Maclaran, Pauline
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable...
ISBN: 0-7506-8739-8, ISBN-13: 978-0-7506-8739-3
,
03/2009
€ 32,95 |
lieferbar in 3-5 Tagen
|
Pike, Steven
An Integrated Marketing Communication Approach The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for...
ISBN: 0-7506-8649-9, ISBN-13: 978-0-7506-8649-5
,
01/2008
€ 30,95 |
lieferbar in 3-5 Tagen
|
Tribe, John
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and...
ISBN: 0-7506-6180-1, ISBN-13: 978-0-7506-6180-5
3. Aufl.,
11/2004
€ 35,95 |
lieferbar in 3-5 Tagen
|
Chaffey, Dave; Smith, PR
Planning and optimising your digital marketing eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A...
ISBN: 0-7506-8945-5, ISBN-13: 978-0-7506-8945-8
3. Aufl.,
05/2008
€ 28,95 |
lieferbar in 3-5 Tagen
|
Guaracino, Jeff
The Essential Guide for Marketing This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by...
ISBN: 0-7506-8232-9, ISBN-13: 978-0-7506-8232-9
,
10/2007
€ 30,95 |
lieferbar in 3-5 Tagen
|
Oh, Haemoon
Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical...
ISBN: 0-08-045080-6, ISBN-13: 978-0-08-045080-3
,
04/2008
€ 66,95 |
lieferbar in 3-5 Tagen
|
Reid, Robert D.; Bojanic, David C.
The ticket to successful marketing campaigns for the hospitality trade
While the essentials of marketing are applicable everywhere, marketing for hospitality...
ISBN: 0-470-08858-3, ISBN-13: 978-0-470-08858-6
5. Auflage,
03/2009/Gb
€ 135,00 |
lieferbar in 3-5 Tagen
|
Charlesworth, Alan
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of...
ISBN: 0-7506-8684-7, ISBN-13: 978-0-7506-8684-6
,
02/2009
€ 29,95 |
lieferbar in 3-5 Tagen
|
Horner, Susan; Swarbrooke, John
A Global Perspective Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in...
ISBN: 0-7506-5550-X, ISBN-13: 978-0-7506-5550-7
,
12/2004
€ 30,95 |
lieferbar in 3-5 Tagen
|
Rogers, Tony; Davidson, Rob
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in ...
ISBN: 0-7506-6700-1, ISBN-13: 978-0-7506-6700-5
,
04/2006
€ 41,95 |
lieferbar in 3-5 Tagen
|
Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations...
ISBN: 0-7506-8693-6, ISBN-13: 978-0-7506-8693-8
4. Aufl.,
03/2009
€ 32,95 |
lieferbar in 3-5 Tagen
|
Garrod, Brian; Gossling, Stefan
Diving Experiences, Sustainability, Management Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According...
ISBN: 0-08-045357-0, ISBN-13: 978-0-08-045357-6
,
09/2007
€ 68,95 |
lieferbar in 3-5 Tagen
|
Drummond, Graeme; Ensor, John; Ashford, Ruth
Planning and Control The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet...
ISBN: 0-7506-8271-X, ISBN-13: 978-0-7506-8271-8
3. Aufl.,
12/2007
€ 31,95 |
lieferbar in 3-5 Tagen
|
Gilligan, Colin; Wilson, Richard M.S.
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the...
ISBN: 1-85617-617-7, ISBN-13: 978-1-85617-617-0
2. Aufl.,
03/2009
€ 32,95 |
lieferbar in 3-5 Tagen
|
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