Goebert, Bonnie; Rosenthal, Herma
Learning the Secret Language of Focus Groups
A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they...
ISBN: 0-471-39562-5, ISBN-13: 978-0-471-39562-1
1. Auflage,
12/2001/Gb
€ 43,90 |
lieferbar in 3-5 Tagen
|
Jaffe, Andrew; French, Neil
A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising...
ISBN: 0-471-30954-0, ISBN-13: 978-0-471-30954-3
1. Auflage,
7/2003/Gb
€ 26,90 |
lieferbar in 3-5 Tagen
|
Dru, Jean-Marie
Overturning Conventions and Shaking Up the Marketplace
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's...
ISBN: 0-471-16565-4, ISBN-13: 978-0-471-16565-1
1. Auflage,
12/1996/Gb
€ 43,90 |
lieferbar in 3-5 Tagen
|
Kiley, David
The Rise, Fall, and Comeback of Volkswagen in America
The fascinating story of Volkswagen's raging success and near collapse in America
After a wild ride of ups and downs for almost three decades, Volkswagen has...
ISBN: 0-471-26304-4, ISBN-13: 978-0-471-26304-3
1. Auflage,
11/2002/Pb
€ 15,90 |
lieferbar in 3-5 Tagen
|
Plummer, Joe; Rappaport, Steve; Hall, Taddy
Proven Strategies and Tested Tactics from the Advertising Research Foundation
Praise for The Online Advertising Playbook:
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this...
ISBN: 0-470-05105-1, ISBN-13: 978-0-470-05105-4
1. Auflage,
05/2007/Gb
€ 30,90 |
lieferbar in 3-5 Tagen
|
Klimchuk, Marianne R.; Krasovec, Sandra A.
Successful Product Branding from Concept to Shelf
How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from...
ISBN: 0-471-72016-X, ISBN-13: 978-0-471-72016-4
1. Auflage,
09/2006/Gb
€ 38,90 |
sofort lieferbar
|
Steel, Jon
The Art of Selling Ideas and Winning New Business
Praise for Perfect Pitch
"Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of...
ISBN: 0-471-78976-3, ISBN-13: 978-0-471-78976-5
1. Auflage,
12/2006/Gb
€ 25,90 |
lieferbar in 3-5 Tagen
|
Heath, Joseph; Potter, Andrew
How The Counter Culture Became Consumer Culture
"...a compelling read, proposing ways for us serfs to combat the brandlords..."
--Focus
It is hard to ignore the growing tide of resistance to the...
ISBN: 1-84112-655-1, ISBN-13: 978-1-84112-655-5
1. Auflage,
02/2006/Pb
€ 15,90 |
lieferbar in 3-5 Tagen
|
Winkler, Agnieszka
The Impact of Technology on Marketing
"Time to market" is now the operative phrase for companies around the globe. Consumer and employee are simultaneously shaped by and shaping the new knowledge...
ISBN: 0-471-29555-8, ISBN-13: 978-0-471-29555-6
1. Auflage,
7/1999/Gb
€ 38,90 |
lieferbar in 3-5 Tagen
|
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CRISPR-Cas:
Budding Yeast
Learning and Memory
Conservation Science: Balancing the Needs of People and Nature
Introduction to Optical Microscopy
Organic Chemistry
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