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2036417 Hall, C. Michael; Mitchell, Richard:
Wine Marketing
A Practical Guide
Preis:   € 30,95

Verlag: Elsevier Science
Erscheinungsdatum: 2007
Seiten: 376 S.
Abbildungen: Illustrated

ISBN-10: 0-7506-5420-1   
ISBN-13: 978-0-7506-5420-3


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Beschreibung
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.* International case studies and examples to demonstrate real-life practice.* A variety of features to facilitate learning and allow self-evaluation.
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